Eterna
A bilingual (Spanish/English) child brand of Ageless Peps — built for the US Hispanic market with retail DTC, wholesale B2B for clinicians, and a physician education platform.
Parent Brand — English DTC
Child Brand — ES/EN | DTC + B2B + Edu
Why "Eterna"?
The name works natively in both Spanish and English — evoking longevity, timelessness, and lasting wellness. It's short, memorable, and positions the brand as premium in the peptide therapy space. "Eterna" avoids the common trap of brands that feel like translations; instead it feels like it was born bilingual.
🎯 What Gets Built
1. Eterna Retail Website (DTC)
- WordPress + WooCommerce store cloned from Ageless Peps
- Bilingual Spanish/English with WPML language toggle
- Built-in affiliate system (doctors earn commissions on referrals)
- SEO optimized for US Hispanic peptide keywords
- Compliant product pages with FDA disclaimers in both languages
2. Eterna Wholesale Portal (B2B)
- WooCommerce wholesale plugin with clinician ordering
- Tiered pricing, MOQ management, bulk ordering
- Clinician account verification + affiliate enrollment
- Bilingual interface and documentation
- Integrated with parent brand fulfillment
3. Eterna Academy (LMS)
- LearnDash LMS on WordPress — fully integrated
- Launch course: Weight Loss / GLP-1 Peptides + 3 blog articles
- Bilingual course delivery (ES + EN)
- Lead gen funnel into wholesale + affiliate accounts
- 1 new topic per week after launch via monthly retainer
4. Doctor Ads Launch Program
- After 1 month: launch Meta/Google Ads for wholesale doctors
- Help clinicians start their peptide practice
- Ads target Hispanic physicians in key US metros
- Funnel: Ad → Academy → Wholesale Account → Affiliate
- Done-for-you clinic setup consulting (business model, compliance, marketing)
Market Opportunity
Virtually zero peptide brands speak directly to the US Hispanic consumer in Spanish. The few bilingual health sites that exist are translations of English content — not culturally native brands. Eterna fills this gap with an authentic, bilingual-from-birth approach that builds trust with both Spanish-dominant and bilingual consumers, plus the growing number of Hispanic physicians entering functional/integrative medicine.
👥 Target Audiences
DTC Retail Consumers
- US Hispanic adults 30-60 interested in wellness, anti-aging, weight management
- Bilingual households where health decisions are often discussed in Spanish
- Consumers already using peptide therapy but frustrated by English-only resources
- GLP-1/weight loss seekers in the Hispanic community (fastest-growing segment)
Wholesale / B2B Clinicians
- Hispanic physicians, NPs, PAs in functional/integrative medicine
- Med spas and aesthetic clinics in Hispanic-majority metros (Miami, LA, Houston, San Antonio, Phoenix)
- Bilingual clinics needing Spanish-language patient materials
- Emerging telehealth providers serving Spanish-speaking patients
💎 Brand Positioning
Eterna = Premium Bilingual Peptide Authority
Eterna is not a translation of Ageless Peps — it's a culturally native brand that happens to share the same product excellence and fulfillment backbone. The positioning pillars are:
- Confianza (Trust): Physician-backed, lab-tested, compliant — communicated naturally in Spanish
- Educación (Education): We don't just sell — we teach. Patients and doctors alike learn from us
- Familia (Community): Wellness as a family value, not just an individual pursuit
- Ciencia (Science): Research-forward, evidence-based, transparent about what peptides can and cannot do
📊 Competitive Advantage
By launching as a child brand of Ageless Peps, Eterna inherits operational advantages while creating new market value:
Inherited from Ageless Peps
- Product catalog & formulations
- Fulfillment & shipping infrastructure
- COA/lab testing pipeline
- Compliance framework & legal
- Payment processor relationships
New to Eterna
- Bilingual brand identity & voice
- Culturally adapted UX & imagery
- Spanish SEO keyword strategy
- Hispanic media & influencer network
- Physician education platform
Wholesale Advantage
- B2B portal with tiered pricing
- Bilingual patient education materials
- Clinician onboarding & support
- Co-branded marketing assets
- Academy as lead-gen funnel
A eternapep.com — DTC Retail Store
Full e-commerce site cloned from Ageless Peps architecture, re-skinned with Eterna branding, and rebuilt for bilingual US Hispanic consumers.
Built-in language toggle on every page
Pages Cloned & Adapted
- Homepage (hero, featured products, trust bar, education teasers)
- Product category pages (peptides by goal: weight loss, recovery, anti-aging, performance)
- Individual product pages (descriptions, COAs, dosage, disclaimers)
- About Us / Nuestra Historia
- Blog / Centro de Aprendizaje
- FAQ / Preguntas Frecuentes
- Contact / Contacto
- Account / Mi Cuenta
- Cart & Checkout (bilingual)
- Shipping & Returns policy pages
- Privacy Policy & Terms (bilingual legal)
- Medical Disclaimer page
What Changes from Ageless Peps
- Full brand reskin (Eterna colors, typography, logo)
- All copy rewritten — not translated — in culturally natural Spanish
- English version written fresh (not back-translated)
- Photography & imagery adapted for Hispanic audience
- SEO targeting Spanish + bilingual keyword clusters
- Hispanic-specific trust signals (physician profiles, lab certifications in Spanish)
- Payment methods include options popular with Hispanic consumers
- Customer support in Spanish (email, chat, phone)
- Compliance disclaimers in both languages on every product page
- Cultural UX: family/community-oriented messaging vs. individual-focused
Technical Stack (mirrors Ageless Peps)
Platform: WordPress + WooCommerce — with WPML or Polylang for native bilingual language switching. Same payment processor integration, same fulfillment API connection, same COA delivery system. Built-in affiliate system via AffiliateWP or Solid Affiliate for doctor referral commissions.
B wholesale.eternapep.com — B2B Wholesale Portal
A dedicated portal for clinicians, clinics, and authorized resellers to order at wholesale pricing with account-level management.
Core Features
- Clinician account application & verification (NPI, license validation)
- Tiered pricing (Tier 1: 1-49 units, Tier 2: 50-199, Tier 3: 200+)
- Bulk ordering with quantity breaks
- Auto-replenishment / subscription ordering
- Dedicated account dashboard with order history
- Affiliate system: Doctors earn commissions on patient referrals via unique links
- Affiliate dashboard — track referrals, commissions, payouts
- COA library (downloadable per batch)
- Co-branded marketing materials (downloadable)
- Bilingual patient handouts (print-ready PDFs)
Clinician Onboarding Flow
Application
Clinician submits credentials, practice info, NPI number
Verification
Team verifies license, assigns pricing tier
Academy Access
Clinician gets free access to Eterna Academy
First Order
Welcome kit + first wholesale order with onboarding support
C academy.eternapep.com — Physician Education Platform
An LMS-powered education hub designed to train physicians and clinicians on peptide therapy — creating both market authority and a wholesale lead-generation engine.
Course Library
MVP LAUNCH: 1 course + 3 blog articles — additional topics added weekly via retainer
- 🚀 GLP-1 & Weight Management (Launch): Semaglutide/tirzepatide — compounding landscape, regulatory status, patient protocols
- Longevity / Anti-Aging — Week 3 via retainer
- Beauty / Skin & Hair — Week 4 via retainer
- BPC-157 & Healing Peptides — Month 2 via retainer
- Regulatory Compliance for Clinics — Month 2 via retainer
- Building a Peptide Practice — Month 3 via retainer
Platform Features
- Video lessons + downloadable protocols (ES/EN)
- Progress tracking and completion certificates
- CE/CME credit structure (partnership with accreditation body)
- Discussion forums per course (bilingual moderation)
- Monthly live webinars with guest physicians
- Research library with curated PubMed summaries
- Physician directory (graduates listed for patient referrals)
- Direct pipeline to wholesale account creation
Lead Gen Engine
Every Academy graduate is a warm wholesale lead. Free tier gets the Weight Loss course; full access requires wholesale account activation. This creates a natural funnel: Learn → Trust → Order → Retain.
🔄 The Clone-and-Adapt Process
We don't "translate" Ageless Peps. We clone the operational backbone and rebuild the customer-facing experience as a culturally native brand. Here's exactly how:
Export Ageless Peps Site Architecture
Full export of page structure, product catalog (names, descriptions, SKUs, images, pricing), navigation, checkout flow, email sequences, and all compliance copy. This becomes the "blueprint" document.
Brand Identity Creation for Eterna
Design logo, color palette, typography, brand voice guidelines, and visual identity system. Not derivative of Ageless Peps — Eterna has its own premium aesthetic that resonates with Hispanic consumers.
Content Rewriting (Not Translation)
Every page is rewritten by native Spanish-speaking copywriters who understand peptide terminology and US Hispanic culture. English versions are written fresh alongside, not back-translated. This includes product descriptions, about copy, blogs, FAQs, legal pages, and email sequences.
Design & Build DTC Store
WordPress/WooCommerce store built from Eterna design system. Bilingual plugin configured. All product pages populated. Compliance disclaimers in both languages. Payment, fulfillment, and shipping integrations connected to Ageless Peps backend.
Build Wholesale B2B Portal
Separate subdomain with clinician application flow, tiered pricing engine, account management, and bulk ordering. Connected to same inventory/fulfillment as retail but with wholesale-specific logic.
Build Education Academy (LMS)
LearnDash LMS on WordPress with 6 launch courses (full build). Video production, protocol documents, and quiz/assessment creation. Bilingual course delivery with progress tracking.
Marketing Infrastructure
Email/CRM setup (welcome sequences, abandoned cart, post-purchase, wholesale nurture), social media profiles, ad account setup, Meta Pixel + GA4 installation, SEO foundation (sitemaps, schema, initial content).
Compliance Audit & QA
Full compliance review of every page in both languages — FDA disclaimers, RUO labeling, HIPAA considerations, FTC testimonial rules. Technical QA across devices. Load testing. Payment flow testing.
Soft Launch & Iteration
Beta launch to selected clinician partners and email list. Gather feedback. Fix issues. Optimize conversion paths. Prepare paid ad creative.
Full Launch
Public launch across all channels — retail store, wholesale portal, academy, social media, email blast, and paid ads. Ongoing optimization begins.
🎨 Brand Identity
- ✓ Eterna logo (primary, secondary, icon, monochrome)
- ✓ Color palette (primary, secondary, accent, neutral)
- ✓ Typography system (headings, body, accent)
- ✓ Brand guidelines document (50+ pages)
- ✓ Brand voice & tone guide (ES + EN)
- ✓ Photography art direction guide
- ✓ Social media templates (15+ templates)
- ✓ Email header/footer templates
- ✓ Business cards, letterhead, invoice template
- ✓ Favicon, OG images, social banners
🛒 DTC Retail Website
- ✓ Homepage (ES + EN)
- ✓ Product category pages (4-6 categories)
- ✓ Individual product pages (all SKUs, both languages)
- ✓ About / Nuestra Historia page
- ✓ Blog with 12 launch articles (ES + EN)
- ✓ FAQ page (ES + EN)
- ✓ Contact page with bilingual form
- ✓ Account/login system
- ✓ Cart & checkout (bilingual)
- ✓ Legal pages (Privacy, Terms, Medical Disclaimer — both languages)
- ✓ Bilingual language toggle (every page)
- ✓ Mobile-responsive design
🏢 Wholesale B2B Portal
- ✓ Wholesale landing page / portal homepage
- ✓ Clinician application form (NPI, license, practice details)
- ✓ Account verification workflow (admin side)
- ✓ Tiered pricing engine (3 tiers)
- ✓ Bulk product catalog with wholesale pricing
- ✓ Order management dashboard
- ✓ Invoice & payment terms system (Net 15/30)
- ✓ COA library (downloadable per product/batch)
- ✓ Downloadable co-branded marketing kit
- ✓ Bilingual patient handouts (10+ PDFs)
- ✓ Wholesale agreement & terms
- ✓ Auto-replenishment / subscription setup
🎓 Eterna Academy (LMS)
- ✓ LMS platform setup and configuration
- ✓ 6 launch courses (scripted, recorded, edited)
- ✓ Course landing pages (ES + EN)
- ✓ Downloadable protocol documents per course
- ✓ Quiz/assessment per course
- ✓ Completion certificates (auto-generated)
- ✓ Physician directory page
- ✓ Research library (50+ curated studies)
- ✓ Discussion forum setup
- ✓ Webinar system integration (monthly live events)
- ✓ Free tier / paid tier access logic
- ✓ Wholesale account pipeline integration
✍️ Content & Copy
- ✓ All website copy — rewritten in Spanish (not translated)
- ✓ All website copy — fresh English versions
- ✓ Product descriptions (all SKUs × 2 languages)
- ✓ 12 blog articles (ES + EN) — 24 total
- ✓ 6 course scripts (ES + EN) — 12 total
- ✓ 10 patient education handouts (ES + EN) — 20 PDFs
- ✓ Email sequences (welcome, cart, post-purchase, wholesale nurture)
- ✓ Social media launch content (30 posts)
- ✓ Ad copy (Meta + Google — 10 variations each)
- ✓ Compliance copy (disclaimers, terms, privacy — both languages)
⚙️ Marketing & Technical
- ✓ Domain registration and DNS setup
- ✓ SSL certificates (all subdomains)
- ✓ Google Analytics 4 setup
- ✓ Meta Pixel + Conversions API
- ✓ Google Tag Manager configuration
- ✓ Email/CRM platform setup (Klaviyo or equivalent)
- ✓ 4 automated email flows (ES + EN)
- ✓ Social media profile creation (IG, FB, TikTok, YouTube)
- ✓ Meta Ads account + campaign structure
- ✓ Google Ads account + campaign structure
- ✓ LegitScript application assistance
- ✓ XML sitemap + robots.txt + schema markup
- ✓ Full compliance audit (pre-launch)
- ✓ QA testing (cross-browser, cross-device, both languages)
MVP Launch Plan
All three properties live in 7 days. Website setup, learning center, and ads — everything you need to launch and grow the Hispanic peptide market.
🛒 DTC Store — MVP
FULL BUILD
- Homepage (ES + EN)
- Product category pages (3 core categories)
- Product pages (top 15–20 SKUs)
- About page
- 4 blog articles (ES + EN)
- FAQ page
- Contact page
- Cart & checkout (bilingual)
- Legal pages (both languages)
- Language toggle
- Mobile responsive
DEFERRED TO V2:
Account system, full SKU catalog, subscription/auto-ship, loyalty program
🏢 Wholesale Portal — MVP
LEAN BUILD
- Wholesale landing page (ES + EN)
- Clinician application form
- Manual verification workflow
- 2-tier pricing (standard + volume)
- Wholesale product catalog
- Basic order management
- COA download library
- 5 patient handouts (ES + EN)
- Wholesale terms & agreement
DEFERRED TO V2:
Net terms/invoicing, auto-replenishment, co-branded marketing kit, 3rd tier pricing
🎓 Academy — Lite
MINIMAL VIABLE
- Academy landing page (ES + EN)
- 1 launch course: Weight Loss / GLP-1
— Written lessons, protocol PDF, quiz, certificate - 3 blog articles (ES + EN)
- Written lesson format (not video)
- Downloadable protocol PDFs
- Simple quiz + completion certificate
- Lead capture → wholesale pipeline
DEFERRED TO V2:
Video production, additional courses (1/week via retainer), discussion forums, physician directory, webinars
Week 1 — Duplicate AP + Brand Eterna + Launch
Clone Ageless Peps → Create Eterna → Selling by end of week
| Deliverable | Details |
|---|---|
| WordPress + WooCommerce clone | Duplicate Ageless Peps — all products, pages, structure, checkout flow |
| Eterna brand identity | Logo, color palette, typography, voice guide — applied to everything |
| Bilingual content (ES + EN) | All pages rewritten (not translated) in culturally native Spanish + fresh English |
| DTC store live at eternapep.com | Full product catalog, WooCommerce checkout, payments, WPML language toggle |
| Wholesale portal live | Clinician application, 2-tier pricing, catalog, COA library |
| Affiliate system live | AffiliateWP installed — doctors can sign up, get referral links, track commissions |
| Email/CRM flows | Welcome sequence, abandoned cart, wholesale nurture — all bilingual |
| Analytics & compliance | GA4, Meta Pixel, GTM installed. Compliance audit passed. Legal pages live. |
| Social media profiles | IG, FB, TikTok created with branding + 10 launch posts |
Week 2 — Academy Launch: Weight Loss / GLP-1
First course live + 3 blog articles + content engine starts
| Deliverable | Details |
|---|---|
| LearnDash LMS setup | Academy platform configured on WordPress — integrated with store and wholesale |
| Launch Course: "GLP-1 & Weight Management" | Full course in ES + EN — written lessons, protocol PDF, quiz, completion certificate |
| Blog Article 1 | "What Are GLP-1 Peptides and How Do They Work?" (ES + EN) |
| Blog Article 2 | "Semaglutide vs. Tirzepatide: A Clinician's Guide" (ES + EN) |
| Blog Article 3 | "Starting a Peptide Weight Loss Practice — What Doctors Need to Know" (ES + EN) |
| Patient education handout | "What to Expect with GLP-1 Therapy" (ES + EN PDF) |
| Clinician protocol guide | Prescribing protocols, dosing, patient selection criteria |
| Academy → Wholesale pipeline | Course completion triggers wholesale account invitation + affiliate signup |
Weeks 3–4 — Content Ramp + Next Topics
1 new topic per week, building the content library
- Week 3: Longevity / Anti-Aging topic — course + 2 blogs + handout + protocol
- Week 4: Beauty / Skin & Hair topic — course + 2 blogs + handout + protocol
- Week 4: 📣 Ads Setup — Meta + Google accounts, campaigns, creatives, pixel/tracking, doctor recruitment funnel
- Social media content: 5 posts per topic (educational + promotional)
- Email nurture sequences for Academy leads
- Product page optimization per category
Month 2 — Doctor Ads Launch + Clinic Setup
Paid ads go live targeting Hispanic physicians — help them start their peptide clinic
| Deliverable | Details |
|---|---|
| Meta Ads campaign launch | Ads targeting Hispanic physicians, NPs, PAs in key metros (Miami, LA, Houston, San Antonio, Phoenix, Chicago, NYC) |
| Google Ads campaign launch | Search ads for "peptide therapy training", "start peptide clinic", "peptide wholesale" — bilingual |
| Ad funnel | Ad → Academy free course → Wholesale account signup → Affiliate enrollment → First order |
| Clinic setup consulting content | How to start a peptide practice — business model, compliance, marketing, pricing |
| Done-for-you clinic launch kit | Patient intake forms, consent templates, pricing guides, marketing materials — all in ES + EN |
| Doctor landing page | eternapep.com/doctors — dedicated page: "Start Your Peptide Clinic with Eterna" |
| Retargeting setup | Pixel audiences for Academy visitors, wholesale page visitors, course completers |
🔄 Month 3+ — Ongoing Growth
Content continues expanding at the same pace:
- 1 new Academy course per week (Recovery, Performance, Immune, Regulatory, etc.)
- Blog articles + patient handouts per topic
- Social media management (20+ posts/month)
- Ad optimization — creative refresh, audience expansion, ROAS improvement
- Doctor onboarding support for new wholesale accounts
- Affiliate program growth and commission optimization
- Email campaigns and nurture sequences
- Compliance monitoring as regulations change
- Monthly analytics report + growth recommendations
🗓️ At a Glance
| When | Milestone | Status |
|---|---|---|
| Week 1 | Clone AP + Brand Eterna + DTC Store + Wholesale + Affiliates | 💰 SELLING |
| Week 2 | Academy launches — Weight Loss course + 3 blog articles | 🎓 EDUCATING |
| Week 3 | Longevity topic — course + content package | 📚 2 courses |
| Week 4 | Beauty topic + 📣 Ads Setup (Meta + Google accounts, campaigns, creatives) | 📣 ADS READY |
| Month 2 | Doctor Ads Go Live — targeting Hispanic physicians + clinic setup | 📣 RECRUITING |
| Month 2–3 | Recovery, Performance, Immune topics — 1 per week | 📚 6+ courses |
| Month 3+ | Regulatory course + advanced topics + clinic setup content | 🏆 AUTHORITY |
One-Time Setup — $7,950
Everything needed to go live in 7 days
| Deliverable | Price |
|---|---|
| 🛒 Website Setup — $5,900 (includes all brochures & content from Ageless Peps) | |
| WordPress + WooCommerce full site clone from Ageless Peps | $450 |
| Eterna brand identity (logo, colors, typography, voice guide) | $750 |
| Brand reskin — apply Eterna identity to all templates | $300 |
| DTC store setup (eternapep.com — WooCommerce theme, products, checkout) | $550 |
| All brochures, patient materials & content migrated from Ageless Peps | $750 |
| Bilingual content — all pages rewritten ES + EN (WPML configured) | $500 |
| Product descriptions — all SKUs × 2 languages | $350 |
| Wholesale portal setup (application form, 2-tier pricing, catalog) | $450 |
| AffiliateWP setup — doctor referral links, commission tiers, dashboard | $350 |
| Legal/compliance pages (disclaimers, terms, privacy — ES + EN) | $250 |
| Email/CRM setup + 3 automated flows (welcome, cart, wholesale) | $300 |
| Analytics & tracking (GA4, Meta Pixel, GTM) | $200 |
| Fulfillment backend connection (Ageless Peps → Eterna) | $200 |
| SEO foundation (sitemaps, schema, meta tags — ES + EN) | $200 |
| Social media profiles (IG, FB, TikTok) + 10 launch posts | $200 |
| Compliance audit — all pages, both languages | $100 |
| 🎓 Learning Center — $750 per course | |
| LearnDash LMS setup on WordPress + landing page | incl. |
| Launch Course: "GLP-1 & Weight Management" (ES + EN) | incl. |
| Video, modules, protocol PDFs | incl. |
| Quiz, completion certificate, lead capture | incl. |
| Academy → Wholesale pipeline integration | incl. |
| Additional courses at same rate (video, modules, protocols) | $750/ea |
| 📣 Ads Setup — $1,300 | |
| Meta Ads account setup + initial campaign structure | incl. |
| Google Ads account setup + initial campaign structure | incl. |
| Ad creative (copy, images, targeting) | incl. |
| Pixel/tracking setup + conversion events | incl. |
| Doctor recruitment funnel (Ad → Academy → Wholesale) | incl. |
Monthly — $500/mo Ad Management
Ongoing ad management, optimization, and reporting
| Included in $500/mo | Frequency |
|---|---|
| 📣 Ad Management | |
| Meta + Google Ads management — campaign optimization, bid adjustments | Ongoing |
| Ad creative refresh — new copy, images, targeting updates | Monthly |
| Doctor recruitment ads (Meta + Google targeting Hispanic physicians) | Month 2+ |
| Retargeting audience management — Academy visitors, wholesale page, course completers | Ongoing |
| Performance reporting + optimization recommendations | Monthly |
💳 Payment Structure
| Website Setup — Due at kickoff | $5,900 |
| Learning Center (1 course) — Due at kickoff | $750 |
| Ads Setup — Due at Week 4 | $1,300 |
| Ad Management — Monthly | $500/mo |
| Additional Courses — As needed | $750/course |
What's Not Included
- Ad spend budget (recommended: $2,000–$4,000/mo)
- Third-party plugin subscriptions (WPML, LearnDash, AffiliateWP, Klaviyo)